79% of clients hire the first attorney who responds. An AI legal assistant handles intake calls, screens cases, gathers facts, and books consultations — 24/7, for $29/month. The paralegal that never sleeps.
It's 11 PM on a Friday night. A woman is sitting in the ER after a car accident. Her neck hurts. The other driver ran a red light. She pulls out her phone and calls four personal injury firms. Three go to voicemail. One answers on the first ring.
Guess which firm she hires?
According to Clio's Legal Trends Report, 79% of clients hire the first attorney who responds to their inquiry. Not the best attorney. Not the cheapest. The first one who picks up the phone.
For law firms, intake isn't just an administrative function — it's the single biggest determinant of revenue. Every missed call is a missed case. Every voicemail is a client calling your competitor.
A single personal injury case can generate $10,000-$50,000+ in fees on contingency. A family law retainer averages $3,000-5,000. Even a simple estate plan runs $1,500-3,000. Every call that goes to voicemail after hours isn't just a missed lead — it's potentially tens of thousands of dollars walking to the firm that answered.
Law firms spend thousands on advertising — Google Ads, TV spots, billboards, SEO — to get the phone to ring. Then they let the calls go to voicemail. The intake bottleneck is the most expensive problem most firms refuse to acknowledge.
of clients hire the first attorney who responds
Clio Legal Trends Report
average response time for law firm inquiries
Martindale-Avvo Study
of law firms don't respond to voicemails within 24 hours
ABA Journal
of callers won't leave a voicemail — they call the next firm
Consumer Research
Your paralegal or intake coordinator is talented — but they can only handle one call at a time. When three prospects call simultaneously at 2 PM on a Tuesday, two go to voicemail. When your intake person is in a consultation, sick, or on lunch, every call is missed. One person cannot cover a phone line 24/7.
Over 60% of legal intake calls happen outside business hours — evenings, weekends, and holidays. Accidents happen at 11 PM. DUI arrests happen at 2 AM. Custody emergencies happen on Saturday mornings. If your firm only answers 9-to-5 Monday through Friday, you're missing the majority of high-value cases.
Even when firms do connect with a prospect, follow-up is inconsistent. A potential client who needs to "think about it" gets one follow-up call — maybe. Without systematic nurturing, warm leads go cold and sign with the firm that stayed in touch.
Before evaluating solutions, let's define what ideal client intake looks like for a law firm. Because legal intake has unique requirements that generic answering services can't handle.
Every call answered on the first ring — nights, weekends, holidays. The 79% first-responder advantage means speed is everything. A 5-minute delay can cost you a case.
Asking the right questions for each practice area: What happened? When? Where? Who was involved? Was there a police report? Are there injuries? Separating viable cases from non-starters before the attorney's time is spent.
Collecting the essential facts while they're fresh — incident details, witness information, insurance data, medical treatment status. The sooner this happens after an incident, the more accurate and complete the information.
People calling a law firm are often stressed, scared, or angry. The intake process needs to be professional and empathetic — not robotic. A DUI caller at 2 AM needs reassurance, not a cold script.
Booking the right type of consultation with the right attorney. A PI case goes to a personal injury lawyer. A custody dispute goes to family law. Matching practice area to attorney availability — automatically.
Systematic follow-up with prospects who didn't book immediately. SMS reminders before consultations. Post-call summaries to the assigned attorney. Keeping warm leads from going cold.
Imagine every intake call answered instantly. Every case screened with the right questions. Every fact gathered while it's fresh. Every consultation booked with the right attorney. Every prospect followed up with systematically. All without hiring additional staff, paying overtime, or losing cases to after-hours voicemail. That's what law firms need — and an AI legal assistant makes it possible for $29/month.
An AI legal assistant isn't a generic call answering bot. When configured for a law firm, it becomes a specialized intake coordinator that understands practice areas, urgency levels, and the questions that matter for each type of case.
Asks practice-area-specific questions to determine if the case fits your firm. Screens for statute of limitations, jurisdiction, case type, and viability — routing qualified leads to the right attorney.
Gathers incident details, party information, witness data, insurance info, and medical treatment status while the facts are fresh. Creates a structured intake summary for the attorney.
Collects names of all parties involved so your team can run conflicts before the consultation. Flags potential conflicts based on party names for immediate review.
Books consultations with the right attorney based on practice area. PI cases to PI attorneys. Family law to family attorneys. Matches urgency to availability automatically.
Sends SMS consultation reminders, follow-up messages to prospects who didn't book, and post-call summaries to assigned attorneys. Keeps warm leads from going cold.
Handles the 60%+ of intake calls that come outside business hours. DUI at 2 AM? Answered. Weekend car accident? Screened. Holiday custody emergency? Handled.
The real test of any legal intake system is how it handles the calls that actually come in. Here's exactly how an AI legal assistant walks through the four most common law firm intake scenarios — step by step.
Caller at 11:15 PM Friday
"I was just in a car accident. The other driver ran a red light and hit me. I'm in the ER now. My neck and back are killing me. I need a lawyer."
Rachel asks screening questions:
Rachel classifies as URGENT PI case and takes action:
Caller at 9:30 AM Saturday
"My ex just told me he's moving to another state with our kids. We have a custody agreement but he says he doesn't care. I don't know what to do."
Rachel asks family law screening questions:
Rachel classifies as MODERATE family law case and responds:
Caller at 2:15 AM Saturday
"My husband just got arrested for DUI. He's at the county jail. His arraignment is Monday morning. We need a lawyer right away."
Rachel asks criminal defense screening questions:
Rachel classifies as URGENT criminal defense and takes action:
Caller at 7:45 PM Wednesday
"Hi, my wife and I just had our first child and we want to set up a will and maybe a trust. We don't have anything in place. How much does that cost?"
Rachel handles the estate planning intake:
Rachel classifies as ROUTINE estate planning and responds:
All four of these scenarios happened after business hours. Without an AI legal assistant, every one of these callers would have reached voicemail — and 67% of them would have called the next firm on their list instead of leaving a message.
The most common concern law firms raise about AI intake is the ethics question: does an AI handling client calls constitute the unauthorized practice of law (UPL)? The answer is clearly no — and here's why.
Rachel performs the same administrative tasks as a receptionist or intake coordinator. Answering phones, collecting information, and scheduling appointments is not the practice of law — it's office administration.
Rachel introduces herself by name and is transparent about being an AI assistant. She never claims to be an attorney. When callers ask legal questions, she redirects to the scheduled consultation with their attorney.
All conversations are encrypted. Rachel collects only intake-relevant information. She doesn't store case files or legal documents. Data handling follows best practices for law firm confidentiality.
Every intake is summarized and sent to the assigned attorney for review. The attorney makes all legal decisions. Rachel handles the administrative pipeline; lawyers handle the law.
Think of an AI legal assistant as a highly trained intake coordinator who works 24/7. She doesn't practice law any more than your receptionist does when she answers the phone and asks "What's your case about?" The attorney-client relationship begins with the attorney — not with the phone answering system.
Every law firm needs reliable intake coverage. But the cost differences between your options are dramatic. As we detailed in our AI receptionist guide, AI has fundamentally changed the math.
| Feature | Paralegal / Intake Coordinator | Legal Answering Service | Rachel AI Dooza |
|---|---|---|---|
| Monthly Cost | $3,500-5,500 | $500-1,500 | $29 |
| Availability | Business hours only | Extended hours (varies) | 24/7/365 |
| Case Screening | Trained judgment | Basic script only | Practice-area protocols |
| Fact Gathering | Thorough | Name & number only | Structured intake forms |
| Consultation Booking | Yes | Message-taking only | Automatic booking |
| Follow-Up | Inconsistent | Not included | Automated sequences |
| Setup Time | 2-6 weeks hiring + training | 1-2 weeks | 30 minutes |
| Consistency | Varies by person/day | Varies by operator | 100% consistent |
Paralegal / Intake Coordinator
Salary + benefits + training
Business hours only
$42,000-66,000/year
Legal Answering Service
Limited call volume
No screening or booking
$6,000-18,000/year
Rachel AI (Dooza)
Unlimited calls, 24/7
Case screening + booking
$348/year total
Save $41,652-$65,652/year vs. a full-time hire
And get 24/7 coverage, case screening, fact gathering, and automated follow-up included
Rachel answers your firm's phone like your best intake coordinator — but she never takes a day off, never puts a caller on hold, and costs less than a single billable hour. She's specifically configurable for law firms with practice-area screening, urgency classification, and smart attorney matching.
Answers in under 1 second. No rings, no hold music, no voicemail.
Practice-area-specific questions to qualify cases before attorney time is spent.
Structured intake gathering incident details, parties, and witnesses.
Books consultations with the right attorney by practice area.
Consultation reminders, follow-ups, and post-call summaries.
Handles 60%+ of calls that come outside business hours.
Collects all party names so your team can check conflicts.
Detailed intake summary of every call sent to the assigned attorney.
Want to make sure potential clients find your firm before they call? Pair Rachel with an AI appointment setter to capture and qualify leads across every channel — phone, web, and email.
Setting up an AI legal assistant for your firm takes less time than drafting a standard engagement letter. Here's exactly how it works:
Create your account at dooza.ai. You'll get instant access to Rachel and your full AI employee team. No credit card required to start.
Set up your specific practice areas (PI, family law, criminal defense, estate planning, etc.), attorney assignments and schedules, screening criteria for each case type, and urgency classification rules. Our free concierge onboarding team handles this for you if you prefer.
Set up call forwarding from your office phone to Rachel's number. Works with any phone system — landline, VoIP, or cell. Takes about 5 minutes. Rachel answers your next call.
79% of clients hire the first attorney who responds. Every missed call is a missed case — and potentially $10,000-$50,000 in fees. Rachel answers every call, screens every case, and books every consultation — for $29/month.
An AI legal assistant is software that handles client intake calls — answering the phone 24/7, screening potential cases by practice area, gathering key facts, scheduling consultations, and following up with leads. It performs the administrative work of intake, not legal advice.
No. An AI legal assistant handles administrative intake tasks — the same work a receptionist or intake coordinator does. It doesn't give legal advice, interpret statutes, or recommend legal strategies. It screens, schedules, and gathers facts. Bar associations distinguish clearly between administrative support and the practice of law.
A paralegal or intake coordinator costs $3,500-5,500/month in salary alone, plus benefits. A legal answering service runs $500-1,500/month with limited hours. Dooza's Rachel costs $29/month — 24/7, unlimited calls, with law-firm-specific configuration.
Yes. Rachel is configured with your firm's practice areas and screening criteria. She asks the right questions for PI, family law, criminal defense, estate planning, and more — then classifies urgency and routes to the appropriate attorney.
Absolutely. Rachel introduces herself by name and is transparent about being an AI assistant when asked. She never represents herself as an attorney and clearly communicates that she's helping with scheduling and intake, not providing legal advice.
Rachel answers 24/7 with the same quality as business hours. She screens the case, gathers facts, assesses urgency, and either books a next-day consultation or escalates urgent matters to the on-call attorney. 60%+ of legal intake calls happen outside business hours.
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