Checked October 26, 2026. Prices were read on each vendor's own pricing page. Shopify's page showed local-currency prices to us and Klaviyo's paid prices were not readable, so we do not quote those; we say so. Prices change: re-check before you buy. Dooza Crew is our product and our top pick for the busywork around a small store; we say why, and where the others fit better.
Best AI tools for ecommerce: the short answer
Our top pick for the busywork around a small online store is Dooza Crew: AI employees that draft customer replies, fill supplier and return forms and answer the phone, $49 a month for the whole organization, and they ask before sending anything or clicking Pay. For AI built into your store, Shopify's Sidekick. For support, Gorgias or Tidio. For email and SMS, Klaviyo or Omnisend. For product photos, Photoroom. For Meta ads, Madgicx. For product copy, Jasper. For a phone line, Smith.ai.
How many small businesses use AI in 2026
Most, but shallowly. Goldman Sachs' 10,000 Small Businesses Voices program reported on March 17, 2026: "In a recent survey, 76% of small businesses said they are currently using artificial intelligence, and the results have been overwhelmingly positive."
The gap is in depth: "Only 14% of small businesses are fully integrating AI into core operations, suggesting many are still in early stages of adoption." That survey covers small businesses in general, not only online stores, and Goldman Sachs runs the program, so treat it as one data point. It does match what store owners tell us: plenty of people have tried a chatbot, few have AI doing a repeatable job every day.
AI tools for ecommerce compared
| Tool | What the AI does | Price (vendor page, Oct 26) | Free option |
| Dooza Crew (ours, top pick) | AI employees for customer emails, supplier and return forms, and phone calls | $49/mo per organization, unlimited users and agents, AI usage included | 7 days free (card required) |
| Shopify | Sidekick, a built-in AI assistant | Not quoted (page showed local currency) | 3 days free |
| Gorgias | Helpdesk plus an AI Agent that resolves conversations | Starter $40/mo (50 tickets, 30 automated interactions) | Free trial |
| Tidio | Live chat with the Lyro AI agent | Starter $24.17/mo | 7-day free trial |
| Klaviyo | Email and SMS, AI Composer and Customer Agent | Paid prices not readable | Free plan, 250 profiles |
| Omnisend | Email and SMS with AI forms and product recommendations | Standard $11.20/mo (promo) | Free plan, $0 |
| Photoroom | AI product photos and backgrounds | Pro $7.50/mo billed yearly | Free trial |
| Madgicx | AI for Meta ads | Main plan price not public | 7 days free |
| Jasper | On-brand marketing copy with agents | Pro $59/month billed yearly or $69/month billed monthly | 7-day free trial |
| Smith.ai | Phone answering, AI-first, hybrid or human-first | Starter $300 / month for 30 calls | No trial; 30-day money-back guarantee |
1. Dooza Crew (our product, top pick): AI employees for the work around the store
Running a small store means a pile of repeat tasks that are not selling: "where is my order" emails, supplier forms, return requests, a phone that rings while you pack boxes. Crew gives your store AI employees, each with its own computer and browser and its own job. They work around the clock, work with your team in one chat, and pass work to each other. Before one sends an email or clicks Send, Submit or Pay, it asks you to Approve, Edit or Reject.
Example jobs you could give it: you could give one agent the job of drafting replies to customers asking about their order, using a shipping or carrier site you log in to, for you to approve; another the job of answering the phone and taking a message; another the job of filling a fillable PDF or Excel form you upload, such as a wholesale application or a return form; another the job of drafting reorder emails to your suppliers for your approval.
- Works in: web-based tools you log in to with a browser. You type passwords and 2FA codes yourself.
- Forms: it fills fillable PDF, Word and Excel files you upload. Scanned PDFs without form fields cannot be filled.
- Phones: Crew agents take phone calls too, included in the plan.
- Price: free for 7 days (card required), then $49 a month for the whole organization (unlimited users and agents), AI usage included with a hard spending cap. At the cap it pauses and tells you.
- Watch for: no store platform (Shopify, WooCommerce or any other) is integrated, so it works only in web tools you log in to. Refunds, payments and pricing decisions stay with you; Crew asks before clicking Pay.
Try Dooza Crew free for 7 days.
2. Shopify: Sidekick, the AI assistant inside your store
If you already sell on Shopify, the AI is in the admin. The pricing page says "Sidekick is your commerce-obsessed best friend, ready to help you sell." The plan list shows a "Built-in AI assistant" and lets you "Sell online, in person, and in AI chats".
- Price: not quoted here. The page we fetched showed local-currency amounts, not US dollars, so check Shopify's pricing page for your country.
- Free trial: "3 days free".
- Watch for: it works only inside Shopify; stores on other platforms do not get it.
3. Gorgias: support helpdesk with an AI Agent
Gorgias is a helpdesk for online stores: "Helpdesk + AI Agent." It says "AI Agent on every plan, pay only when it resolves a conversation."
4. Tidio: live chat with the Lyro AI agent
Tidio combines live chat with an AI agent. Of Lyro it says: "Answer common questions and perform recurring tasks automatically so your team can focus on growing your business."
- Price: Starter "$24.17" a month with 100 billable conversations and "50 Lyro AI Agent conversations (one-off)"; Growth starts at $49.17 a month; the Lyro AI Agent on its own starts at $32.50 a month; Plus is $300/mo plus monthly usage. The prices shown use the annual toggle ("2 months free").
- Free trial: "7-day free trial".
- Watch for: Starter includes only 50 AI conversations as a one-off, and heavier use moves you to usage-based plans.
5. Klaviyo: email and SMS with AI helpers
Klaviyo lists two AI products on its site: Composer, which will "Audit and create flows + campaigns from a prompt", and Customer Agent, to "Support + sell with AI powered by your data".
- Price: the free plan has "Up to 250 profiles", "500 emails/month" and "$5 of Composer usage/month". Paid prices depend on a profile slider that we could not read in the page text, so we do not quote them.
- Free trial: the free plan, with no time limit stated.
- Watch for: the free plan stops at 250 profiles and 500 emails a month, so a growing list moves you to paid quickly.
6. Omnisend: email and SMS, with a free plan
Omnisend is a similar email and SMS tool for stores. It lists "Personalized product recommender AI" and "Forms AI creates the full design, copy, and visuals from your prompt."
7. Photoroom: product photos
Photoroom makes product images without a photo studio. Plans list "AI Backgrounds" and "AI Fashion Models".
8. Madgicx: AI for Meta ads
Madgicx calls itself "the first Ecom Ad Cloud", with AI ad generation, optimization and analytics for Meta ads.
9. Jasper: product copy and campaigns
Jasper is "the generative platform built for marketing success, empowering marketers to create on-brand written and visual content with AI."
10. Smith.ai: phone answering
Smith.ai answers calls for small businesses: "Professional call answering by real people—trained in your field, fluent in your workflows, available 24/7." You choose AI-first, hybrid or human-first handling.
Free AI tools and trials for online stores
- Email and SMS: Klaviyo's free plan (250 profiles) and Omnisend's free plan ($0, 500 emails, 250 contacts).
- Trials: Tidio 7 days, Jasper 7 days, Madgicx 7 days, Shopify 3 days, Gorgias and Photoroom (length not stated), Dooza Crew 7 days (card required).
How to choose an AI tool for your store
- Start with the time sink. Support emails, product photos, email campaigns, or phone calls. Fix the biggest one first.
- Use what your platform already gives you. If you are on Shopify, try Sidekick before paying for a second assistant. Dooza Crew and the other tools here do not plug into your store platform.
- Do the volume sum. Gorgias charges by ticket, Smith.ai by call, Klaviyo by profile. Price it for your busiest month, not your average one.
- Keep money decisions with you. Refunds, payments and pricing stay with the owner. Pick tools that ask before they send or pay.
- Test on one flow for a week (say, order-status emails) before you route everything through it.
Try Dooza Crew
A lead AI agent plus helper agents that browse the web, write files and ask you before they send or pay. 7-day free trial (card required), then $49/month with AI usage included and a hard spending cap.