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Custom AI agentsWe build and run an agent for one jobPricingAboutBlogNine tools a martial arts school can use in 2026, from AI receptionists and lead follow-up to the school software many dojos already run on, with prices read on each vendor page, who each fits, and one honest limit for each.
Checked October 26, 2026. Prices were read on each vendor's own pricing page. Some tools (Zen Planner, in part Mindbody) give only "starting at" prices; Spark Membership and Kicksite do not label their features AI, and we say so. Prices change: re-check before you buy. Dooza Crew is our product and our top pick for small schools; we say why, and where the others fit better.
Our top pick for a small martial arts school is Dooza Crew: AI employees that answer calls, chase trial-class leads and draft the follow-up emails nobody has time for, $49 a month for the whole organization, and they ask before they send anything. If you want AI inside your school software, check Zen Planner or PushPress first. For an AI receptionist, Replify. For a stand-alone phone line, Goodcall. Spark Membership and Kicksite are the martial arts-specific systems many schools already run on.
We did not find a survey of martial arts school owners on AI, so we have no adoption number to quote and will not make one up. What we can say is where a small school loses students, because it is the same place every time: you are on the mat teaching when the phone rings, a trial student never hears back, a lapsed family never gets a message, and the evening goes to admin.
So start at the front desk, not the mat. The tools below cover missed calls, trial follow-up and member questions. Keep the parts that need a person with a person: billing disputes, contracts, waivers, injuries and anything about safety.
| Tool | What it does | Price (vendor page, Oct 26) | Free option |
|---|---|---|---|
| Dooza Crew (ours, top pick) | AI employees that answer calls, draft follow-ups, fill forms | $49/mo per organization, unlimited users and agents, AI usage included | 7 days free (card required) |
| Spark Membership | Martial arts CRM, payments and two-way SMS (not labeled AI) | $199/mo after trial | 8-week free trial |
| Kicksite | Martial arts software with automated prospect messaging (not labeled AI) | $49 to $199/mo by student count | First 30 days free |
| Zen Planner | AI-powered marketing automation and content | Studio from $99/mo; Engage from $249/mo | Demo only |
| PushPress | AI Assistant for questions about members and leads | Free $0; Pro $159/mo; Max $229/mo | $0 plan |
| Replify | AI receptionist and sales; outbound calls, texts, emails | Core $200/mo per location; Plus $400/mo | 14-day free trial |
| Mindbody | AI Concierge front desk for missed calls | "Starting at $99" per location (FAQ says $79); AI Concierge is an add-on | Not stated |
| Goodcall | AI phone answering | $79, $129 or $299 a month | Free demo agent |
| Fathom | AI notes for video calls | Premium from $16/user/mo | Free forever plan |
Most small schools lose students in the gaps: a call you could not take while teaching a class, a trial student who never heard back, a lapsed family nobody emailed. Crew gives your company AI employees, each with its own computer and browser and its own job. They work around the clock, work with your team in one chat, and pass work to each other. Before one sends an email or clicks Send, Submit or Pay, it asks you to Approve, Edit or Reject.
Example jobs you could give it: you could give one agent the job of answering the phone and taking a message for every trial-class or membership enquiry; another the job of drafting a friendly follow-up to every trial student who has gone quiet, for you to approve; another the job of drafting a win-back email to students who stopped coming; another the job of filling a fillable PDF or Excel form you upload, such as a registration form or class roster sheet. Crew works in web-based tools you log in to with a browser, and you type passwords and 2FA codes yourself.
Try Dooza Crew free for 7 days.
Spark is built for martial arts schools. Its pricing page says "Spark's CRM is purpose-built for martial arts schools, so it understands belt progressions and trial pipelines a generic CRM never will." It also says "Spark's two-way SMS sends instant replies to new leads, class reminders, and reschedule texts the moment something happens". That is automation, and the vendor does not call it AI on the pages we read.
Kicksite is another martial arts system. Its pricing page says it includes "attendance and belt tracking tools catered specifically to Jiu-Jitsu, Taekwondo, Karate, and other martial arts programs." For prospects, you can "set up automated messaging flows for prospects." We found no mention of AI on the pages we read.
Zen Planner is gym and studio software with belt and skill tracking. Its Engage module is described as "Automate marketing and follow-up, so prospects convert and members stay — without more work for you." It lists "AI-powered marketing automation", "Lead capture & follow-up workflows" and "AI content generation".
PushPress lists martial arts among its business types. Its AI Assistant is "Get instant answers about members, attendance, leads, revenue, retention, and more. No spreadsheets required." It also has "PushPress Rank Tracking gives Martial Arts academies an easy way to track student progress, manage promotions, and set custom ranking criteria—all within their Core platform."
Replify is built for fitness, and its home page lists martial arts studios under "ALSO BUILT FOR". Its menu describes AI Receptionist & Sales as "Answer calls, qualify leads, and sell 24/7." Its home page announces that ABC Fitness has acquired Replify.
Mindbody is the big booking platform, and martial arts is on its business-type menu. Its AI Concierge is described as "Get a 24/7 front desk assistant to answer client questions, respond to missed calls, and drive sales."
Goodcall builds an AI agent for your business line. Its pricing page says "Start free with a demo agent. Add a number when you're ready."
Fathom records and summarizes video calls. Its free plan has "Unlimited recordings, instant call summaries, integrations with LLMs & more." Useful for instructor meetings, vendor reviews and calls with other school owners held on video.
Comparing phone answering alone? See the best AI receptionists.
For a small school, our top pick is Dooza Crew (our product): AI employees for the front-desk work that eats your evenings, such as answering the phone, drafting follow-ups to trial students and filling forms you upload, each with its own computer and browser, for $49 a month for the whole organization after a 7-day free trial. It asks before it sends anything. If you want features inside your school software, look at Zen Planner or PushPress, which list AI features; Spark Membership and Kicksite are built for martial arts but are not labeled AI by the vendor.
Yes. Replify lists martial arts studios among the businesses it is also built for: Core is $200 a month per location with up to 375 calls a month and a 14-day free trial. Mindbody sells an AI Concierge as an add-on. Goodcall starts at $79 a month with a free demo agent. Dooza Crew agents also take phone calls, included in the $49 plan.
Neither vendor labels anything as AI on the pricing and home pages we read on Oct 26, 2026. Both are built for martial arts: Spark has an 8-week free trial then $199 a month, and Kicksite starts at $49 a month for 0-25 students with a free first 30 days. They automate texts and follow-ups, and you can use them next to an AI phone tool.
Yes, that is what several tools here sell. Zen Planner lists lead capture and follow-up workflows, Kicksite lists automated messaging flows for prospects, and Replify lists AI outbound sales. With Dooza Crew you could give one agent the job of drafting a follow-up to every trial student who has gone quiet; it asks you to approve before it sends.
It should not do that on its own. Dooza Crew is not a certified instructor and no martial arts software is certified or integrated with it. Billing, membership contracts, waivers and safety decisions stay with you; it asks you to approve before it sends or submits anything.
Fathom has a free forever plan for call notes, PushPress has a $0 plan, and Goodcall lets you build and test a demo agent free. For trials: Spark Membership 8 weeks, Kicksite 30 days, Replify 14 days, and Dooza Crew 7 days (card required).
A lead AI agent plus helper agents that browse the web, write files and ask you before they send or pay. 7-day free trial (card required), then $49/month with AI usage included and a hard spending cap.
Nine AI tools a gym or boutique fitness studio can use in 2026, from AI receptionists and lead follow-up to member software and workout builders, with prices read on each vendor page, who each fits, and one honest limit for each.
Ten AI tools an independent agency can use in 2026, from AI receptionists to AI inside your AMS, with prices read on each vendor page, who each fits, and one honest limit for each.
Got busywork? Dooza it.
Try Dooza Crew, AI agents that do your busywork: 7-day free trial (card required), then $49/month with AI usage included and a hard spending cap. Want a custom agent built for you instead? A Dooza engineer scopes it on a free 30-minute call and it starts as a refundable pilot. See pricing.
Crew: 7-day free trial · Custom agents: refundable pilot, 100% refund within 14 days
Dooza builds AI products and services for small businesses. Custom Dooza agents start with a refundable pilot: 100% refund within 14 days.
Or start now: Dooza Crew, AI employees you chat with from web or phone, watching every step live in chat: free for 7 days, then $49 a month for your whole organization (unlimited users and agents, no per-seat fee) with AI usage included and a hard spending cap. Want it done for you instead? Dooza Managed, $200/month.