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Custom AI agentsWe build and run an agent for one jobPricingAboutBlogTen AI tools a solo agent or small brokerage can use in 2026, from AI CRMs and lead nurture to listing copy, virtual staging and AI receptionists, with prices read on each vendor page, who each fits, and one honest limit for each.
Checked October 26, 2026. Prices were read on each vendor's own pricing page. Several (Lofty, Ylopo, Rechat) do not publish prices; we say so. Prices change: re-check before you buy. Dooza Crew is our product and our top pick for solo agents and small teams; we say why, and where the others fit better.
Our top pick for a solo agent or small brokerage is Dooza Crew: AI employees that handle the busywork around your deals, $49 a month for the whole organization, and it asks before it sends anything. For a CRM with AI built in, look at Follow Up Boss (published prices, 14-day trial) or Lofty and Ylopo (prices on request). For listing descriptions and emails, Claude has a free plan. For virtual staging, Virtual Staging AI. For call notes, Fathom is free. For answering the phone, Dialzara or Smith.ai.
The National Association of REALTORS® asks members about technology every year. Its REALTORS® Technology Report says "Twenty-three percent of REALTORS® reported using AI tools daily in their business activities." The main use is writing: "The top AI use case among REALTORS® is writing listing descriptions, cited by 75% of AI users." Marketing and follow-up come next: "Fifty-six percent of REALTORS® use AI to create social media posts", and "Fifty-two percent of REALTORS® use AI to draft emails and follow-up communications."
Most agents who use it like it: "Fifty-five percent of respondents said AI has had a positive effect on their real estate business." And the reason they adopt any tool is time: 81% said they embrace new technology mainly to improve efficiency and productivity. So the list below is sorted by job: the busywork around deals, the CRM, writing, photos, meetings and the phone.
| Tool | What the AI does | Price (vendor page, Oct 26) | Free option |
|---|---|---|---|
| Dooza Crew (ours, top pick) | AI employees for follow-up drafts, showing requests, paperwork and fillable forms; takes phone calls | $49/mo per organization, unlimited users and agents, AI usage included | 7 days free (card required) |
| Follow Up Boss | CRM with smart summaries, smart messages, suggested tasks, predictive lead prioritization | Grow $69/user/mo; Pro $499/mo for 10 users | 14-day free trial |
| Lofty | Agentic AI CRM; Sales Agent works as a virtual ISA | Not published (request pricing) | None stated |
| Ylopo | AI text and voice nurture on every lead, plus ads | Not published; priced by database size | None; book a demo |
| Rechat | Lucy AI assistant: replies, marketing content, listing sites | Not published (demo) | None stated |
| Claude | Drafts listing descriptions, emails and social posts | Pro $17/mo billed annually, $20 monthly | Free plan |
| Virtual Staging AI | Stages empty rooms and removes furniture in about 10 seconds | From $16/mo with yearly billing (6 photos/mo) | Free image editing trial |
| Fathom | AI notes and summaries for client calls | Premium $20/mo per user ($16 billed annually) | Free forever plan |
| Dialzara | AI receptionist that answers and takes messages | From $29/month for 60 minutes | 7-day free trial |
| Smith.ai AI Receptionist | 24/7 AI call answering, lead qualification, scheduling | Pro $150/mo ($2.00 per call) | Free plan, 25 calls/mo |
Crew gives a solo agent or a small brokerage AI employees, each with its own computer and browser and its own job. They work around the clock, work with you and your team in one chat, and pass work to each other. Before one sends an email or clicks Send, Submit or Pay, it asks you to Approve, Edit or Reject. It works in the web-based tools you already log in to with a browser, and you type your passwords and 2FA codes yourself.
Some jobs you could give it:
Try Dooza Crew free for 7 days.
Follow Up Boss is a CRM many agents and teams already use. Its pitch: "AI that works for you, like you", "Built directly into FUB, where you already work." The Pro and Platform plans list "AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization".
Lofty calls itself a "productivity platform for real estate, powered by Agentic AI". Its Sales Agent is "Your very own virtual ISA, working 24/7 to capture and convert more leads into appointments." The plan table lists AI task prioritization, custom AI agents, scheduled AI tasks and AI lead scoring.
Ylopo builds a branded home-search site, runs buyer and seller lead generation and puts "AI text nurture on every lead". On a demo you can watch "Ylopo AI (AI text + voice) qualify leads live".
Rechat calls itself "The AI Operating System for Real Estate." Its assistant, Lucy, is "Your AI assistant that writes replies, creates marketing content, and works ahead for you." You can ask Lucy to draft emails, create campaigns and manage listings, or talk to it like a voice message when you are on the move.
Since listing descriptions are the top AI use among REALTORS®, a general AI assistant is the cheapest place to start. Claude drafts listing descriptions, follow-up emails and social posts from your notes, on the web, desktop and mobile.
Virtual Staging AI promises "Virtual Staging with one click | 10 sec turnaround", with all room types and styles and furniture removal included.
Fathom records and transcribes calls with "Instant AI call summaries", handy after a buyer consultation or a listing presentation on Zoom. Premium adds AI-generated action items.
Dialzara offers "AI receptionist plans from $29/month — plus outbound voice, SMS, and website chat add-ons", so a caller about a sign in a yard gets an answer while you are with a client.
Smith.ai's AI Receptionist offers "24/7 AI call answering", recording, transcription and summaries, lead qualification and call routing, and AI scheduling with Calendly and others.
Running a small business beyond real estate too? See best AI tools for small business.
For a solo agent or small team, our top pick is Dooza Crew (our product): AI employees for the busywork, such as lead follow-up drafts, showing requests and transaction paperwork, each with its own computer and browser, for $49 a month for the whole organization after a 7-day free trial. It asks before it sends anything. If you need a CRM with AI built in, look at Follow Up Boss; for listing copy, Claude has a free plan; for virtual staging, Virtual Staging AI; for answering calls, Dialzara or Smith.ai.
According to NAR's REALTORS® Technology Report, 23% of REALTORS® use AI tools daily in their business, and 55% of respondents said AI has had a positive effect on their real estate business. The top use is writing listing descriptions, cited by 75% of AI users.
Yes, and it is the most common use. A general assistant such as Claude (free plan, or Pro at $20 a month billed monthly) drafts listing descriptions, emails and social posts. Rechat's Lucy also creates marketing content inside its platform. Check every fact against the listing and keep the wording fair-housing compliant: the AI does not know your MLS rules.
Virtual Staging AI lists Basic at $16 a month with yearly billing for 6 photos a month, Standard at $19 for 20 photos and Professional at $39 for 60 photos, with furniture removal included. Those are yearly-billing prices; paying monthly costs more.
Yes. Claude has a free plan for drafting copy. Fathom has a free forever plan for call notes. Smith.ai's AI Receptionist has a free plan with 25 calls a month ($3.00 per call after that). For trials: Follow Up Boss 14 days, Dialzara 7 days, and Dooza Crew 7 days (card required).
No. AI can draft, sort, fill fillable forms and remind you of dates, but advice to clients, negotiation, contract decisions and anything your license covers stay with you and your broker. Dooza Crew asks you to Approve, Edit or Reject before it sends an email or clicks Send, Submit or Pay.
A lead AI agent plus helper agents that browse the web, write files and ask you before they send or pay. 7-day free trial (card required), then $49/month with AI usage included and a hard spending cap.
Ten AI tools an independent agency can use in 2026, from AI receptionists to AI inside your AMS, with prices read on each vendor page, who each fits, and one honest limit for each.
Eight AI tools an owner-operator or small fleet can use in 2026, from free AI load boards to AI receptionists, with prices read on each vendor page, who each fits, and one honest limit for each.
Got busywork? Dooza it.
Try Dooza Crew, AI agents that do your busywork: 7-day free trial (card required), then $49/month with AI usage included and a hard spending cap. Want a custom agent built for you instead? A Dooza engineer scopes it on a free 30-minute call and it starts as a refundable pilot. See pricing.
Crew: 7-day free trial · Custom agents: refundable pilot, 100% refund within 14 days
Dooza builds AI products and services for small businesses. Custom Dooza agents start with a refundable pilot: 100% refund within 14 days.
Or start now: Dooza Crew, AI employees you chat with from web or phone, watching every step live in chat: free for 7 days, then $49 a month for your whole organization (unlimited users and agents, no per-seat fee) with AI usage included and a hard spending cap. Want it done for you instead? Dooza Managed, $200/month.