Profound and Peec AI both track how ChatGPT, Perplexity, and Google AI answers mention your brand. They differ sharply on price, depth, and who they are built for. Here is a side-by-side, and what to do if neither covers execution.
Updated September 29, 2026.
Profound is better for enterprises that need depth; Peec AI is better for marketing teams that want clean, affordable tracking. Profound (tryprofound.com) tracks up to 9 answer engines on custom Enterprise contracts and adds prompt-volume data, agent analytics, and an AI Marketer. Peec AI publishes self-serve plans, reported from about $95/mo billed monthly, that track three AI models per plan with share of voice, sources, sentiment, and position.
Neither tool writes and publishes the pages that change what AI says about you. If that is the real bottleneck, a platform that tracks and executes, such as Dooza, is worth a look.
| Profound | Peec AI | |
|---|---|---|
| Positioning | "The AI marketing platform to win" in AI search | AI search analytics for marketing teams |
| Pricing | 7-day free Trial; Enterprise custom | Self-serve Starter, Pro, Advanced; Enterprise custom |
| Answer engines | Trial: 3. Enterprise: up to 9 (ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews, Exa) | 3 models per self-serve plan; more as paid add-ons |
| Prompts | Trial: 50. Enterprise: custom | Reported 50 / 150 / 350 by tier |
| Prompt demand data | Prompt Volumes | Relative volume (beta) |
| AI crawler analytics | Agent Analytics with CDN integrations | Not a core feature |
| Content creation | AI Marketer drafts content and requests approval | None; export and act elsewhere |
| Security / procurement | SSO/SAML, SOC 2, API on Enterprise | API and SSO on Enterprise |
| Best for | Enterprise brands and large agencies | SMB to mid-market marketing teams |
Sources: Profound pricing, SE Ranking's Peec AI review (August 2026), and Peec AI pricing. Both vendors change plans often.
Peec AI is the easier budget line. Reported self-serve pricing: Starter about $95/mo (50 prompts, 3 models), Pro about $245/mo (150 prompts), and Advanced about $495/mo (350 prompts), with roughly 15% off on annual billing. Extra models cost more.
Profound does not publish a paid self-serve price. Its Trial is free for 7 days; beyond that, pricing is custom. Third-party reviews report enterprise deals in the low thousands per month. See our Profound pricing breakdown.
Both tools track a set of prompts, record whether your brand appears, and calculate share of voice. The differences are breadth and extras:
This independent walkthrough shows Peec's prompts, share of voice, source types, and per-prompt sentiment and position. Two points from it apply to any AI visibility tool, including Profound:
I want you to think of prompts as keywords of AI search world. People are not typing keywords in ChatGPT, they’re typing prompts.
If you see the Reddit, YouTube, and corporate sources dominate, post more high value UGC and long-form product pages. LLMs prefer redundancy. Appearing in multiple source types increases your permanence in responses.
The reviewer also points out that Peec asks you to keep your own brand name out of tracked prompts, so you measure whether you show up organically. He notes there is no AI analysis inside the tool; you export the data and analyze it elsewhere.
Both tools answer "where are we invisible?" Neither guarantees the answer to "who fixes it this week?" The work that moves AI visibility is concrete:
If your team has capacity for that list, pick the tracker that fits your budget. If not, the tracker becomes a monthly reminder of the problem.
Dooza is an AI-native company that builds AI products and services for small businesses. For AI search, Ranky does the work. Ranky tracks how ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot, and Google AI Overviews answer the prompts your buyers ask, maps which sources those answers cite, and then does the fixes: it drafts and publishes answer-ready pages, fixes schema, and flags the third-party threads worth joining, all behind your approval. Every Dooza product starts with a refundable pilot — 100% refund within 14 days.
| Profound | Peec AI | Dooza | |
|---|---|---|---|
| Tracks AI answers and share of voice | Yes | Yes | Yes |
| Citation / source map | Yes | Yes | Yes |
| Writes and publishes the fix | Drafts only | No | Yes, with approval |
| Published starting price | No | Yes (~$95/mo) | Refundable pilot (see /pricing) |
| Setup | Sales-led | Self-serve | Done with you by a Dooza engineer |
Dooza is not the pick for a 9-engine, 12-language enterprise program. It is the pick when a small team needs to move from invisible to cited on the prompts that drive revenue. Compare more options in Profound alternatives.
Whatever you pick, run a 30-day test on a fixed set of 30–50 prompts and judge by what changed, not by how the dashboard looks. Our AI visibility tools guide has a scoring sheet.
Book a free pilot call. We will scope a refundable pilot that builds your prompt set, baseline, and first three fixes.
Yes. Peec AI publishes self-serve plans, reported from about $95/mo billed monthly, while Profound offers a 7-day free Trial and custom-priced Enterprise plans.
Peec AI's self-serve plans track three AI models by default, with additional models available as paid add-ons. Profound Enterprise tracks up to nine answer engines.
Profound's AI Marketer drafts content and requests approval. Peec AI does not create content; you export the data and act on it elsewhere.
Peec AI is usually the better fit of the two for a small business because it has published self-serve pricing. If the business also needs the content and schema work done, an execution platform like Dooza fits better.
Track 30 to 100 unbranded, buying-intent prompts such as 'best X for Y', 'X vs Y', and 'X alternatives', plus a few branded prompts to check accuracy and sentiment.
Automate your business with AI employees that work 24/7. Start with a refundable pilot: 100% refund within 14 days.
Profound is a strong enterprise AI marketing platform with custom pricing. If you want the same measure-and-improve loop for AI search with a refundable pilot and the content work included, here is how to choose an alternative.
Profound (tryprofound.com) now sells a 7-day trial and custom-priced Enterprise plans. Here is what it really costs, what the dashboard does not do for you, and when an execution-first alternative makes more sense.
Start with a refundable pilot — 100% refund within 14 days. A Dooza engineer scopes it with you on a free 30-minute call. Pricing depends on the product; see pricing.
Refundable pilot · 100% refund within 14 days · No contracts