Checked October 22, 2026, against Meta's Muse launch posts, introducing.muse.ai and TechCrunch, and Google's Gemini Spark announcements and release notes. Both products are new and change fast; re-check before you buy.
Meta Muse vs Gemini Spark: the short answer
Both are personal AI agents that work in the cloud and check with you before sensitive actions. Pick Meta Muse if you are in the US or Canada and want to start free on your phone. Pick Gemini Spark if your email, documents and calendar live in Google and you pay for a Google AI plan. Despite the names, Muse Spark is Meta's model, not Google's agent.
Meta Muse vs Gemini Spark: side by side
| Meta Muse | Gemini Spark |
| Made by | Meta (launched September 8, 2026) | Google (announced May 19, 2026) |
| Own computer | Runs on "Muse Secure VM, a dedicated secure computer with its own browser" | Google Cloud virtual machines |
| Where you use it | iOS, Android and muse.ai | Spark tab in the Gemini app; Gemini macOS app |
| Works with | For small business: Shopify, Slack, Stripe, Intuit QuickBooks, Notion, Zoom | Gmail, Docs, Slides; Chrome with your logins; connectors like Canva, OpenTable and Instacart |
| Approvals | Checks with you before sending an email or making a purchase | Asks before spending money or sending emails |
| Phone calls | Not mentioned (Oct 22, 2026) | Not mentioned (Oct 22, 2026) |
| Availability | US and Canada | US at launch (18+); Google AI Pro in over 160 more countries from July 2026 |
| Price | Free for most use; Power $20/month, Maximum $100/month (per TechCrunch) | Google AI Ultra ($100 and $200 a month at launch); later Google AI Pro |
Meta Muse
Meta launched Muse on September 8, 2026. In Meta's words, "Muse is a personal AI agent." It "actually does the work" instead of only answering questions. On introducing.muse.ai, Meta says "Muse has its own computer, with a file system and a terminal" and "access to a full web browser". It checks in with you on critical actions, like writing an email or making a purchase.
Muse is the agent. Muse Spark is the Meta model that powers Meta AI and Muse. Muse Wonder is a newer model family that Meta says will soon power Muse. When people search "meta muse ai agent", they mean the agent.
Meta also offers Muse for Small Business. You can "Give Muse a goal" and connect tools like Shopify, Slack, Stripe, Intuit QuickBooks, Notion and Zoom. Meta says "nothing publishes, sends, or spends without your approval."
Before you buy: Muse is rolling out in the US on iOS, Android and muse.ai, and Meta's small business post says it is available in the US and Canada. We found no team or admin features on Meta's pages; it is a personal agent.
Gemini Spark
Google introduced Spark at Google I/O as an agent inside the Gemini app. It launched "in Beta to Google AI Ultra subscribers aged 18 and over in the United States".
Pricing
Meta Muse: Meta says it is "free for most of what people need, with subscription plans for people who want to do more." Meta's pages list no prices. TechCrunch reported Power at $20 a month and Maximum at $100 a month.
Gemini Spark comes with a Google AI subscription. At launch Google listed "Gemini Spark (AI Ultra $100 and $200; U.S. only)", and on July 30, 2026 it said "We're rolling out access for Google AI Pro subscribers in over 160 additional countries starting today". Check Google's plans page for your country.
Which should you pick?
- Pick Meta Muse if you are in the US or Canada, want to start free on your phone, and want a personal agent with its own computer and browser.
- Pick Gemini Spark if your email, documents and calendar are in Google, you want errands done in Chrome with your logins, and your Google AI plan includes it in your country.
What if you run a small business?
Muse and Spark are personal agents, and neither mentions phone calls. A small business usually needs leads called back, appointments confirmed and customers answered on several channels, with staff able to see and approve the work.
That is what Dooza Crew does. A master agent creates a team of AI employees, each with its own computer, a real browser, a phone number and a card for purchases you approve. Your staff and AI employees work in one group chat, and nothing is sent or paid until a person you choose approves it. Free for 7 days, then $49 a month for your whole crew, with $20 of AI usage included.
More comparisons: Dooza Crew vs Meta Muse, Dooza Crew vs Gemini Spark and ChatGPT dots vs Meta Muse.
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